OBJECTIVE:

KK Communications were retained in 2017 to launch the return of Brixton Beach, a unique venue and entertaining experience from Space Bars, the team previously behind Brixton Beach Boulevard, Big Apple Brixton and South Pole Saloon.

APPROACH:

KK invited key press to the launch event ensuring they experienced ‘the beach’ first hand, as well as sampling the street food and beverage options available. Throughout the summer months, we pitched several event activations including the launch of London’s first chilli con carne festival, Chilli con Carnival and Brixton Oktoberfest.

RESULTS:

KK secured a total press outreach of 230,325,459 including tier one media such as Evening Standard, Time Out, Conde Nast Traveller, The Slice by Metro and The Nudge.