
OBJECTIVE:
KK Communications were retained in 2017 to launch London’s first ever Cheese Street N1, hosted by London Farmers’ Markets. Launched as a weekend long one off event at the iconic Chapel Market, Cheese Street N1 aimed to raise awareness of the Islington Farmers’ Market and London Farmers’ Markets as a whole.
APPROACH:
KK created a campaign to ensure the word was spread about the launch of London’s first street dedicated to cheese and ensured key messaging was communicated. KK hosted a cheese brunch attended by key press and top influencers before the market opened and created Instagrammable areas for photo opportunities.
RESULTS:
KK secured excellent press coverage in key titles including tier one media such as: Evening Standard, Time Out, Conde Nast Traveller, The Slice by Metro and The Nudge. Coverage resulted in a total outreach of 22,279,869.
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