OBJECTIVE:

To successfully launch Humble Grape’s second and third sites, ensuring a buzz ahead of each individual opening as well as overall brand building for the wine bar group as a whole.

APPROACH:

KK created an interesting campaign,  ensuring the word got out about each new opening and that key messaging was communicated about the company, from its humble beginnings to establishing itself as a multiple site neighbourhood hangout with good food and wine.

RESULTS:

Excellent press coverage in key titles including Emerald Street, Metro, Country & Townhouse, Hello! Magazine and London on the Inside and a regular slot on Channel 4 Sunday Brunch. KK secured a total reach of 28,869,871 in the six month campaign.